Yes — a free plan lets you compose multi-scene motion graphics with voiceover and captions. Paid plans (Creator $29.90/mo, Pro $99.90/mo) add AI image, video, and sound generation and remove the watermark.

Can I edit the video after it's generated?

Yes. Onda produces an editable scene graph, so you can change any element — text, color, timing, layout — without re-generating the whole video.

Do I need video-editing or design skills?

No. You describe the video in plain language and an AI director composes it — there is no timeline to learn.

A finished MP4 in any aspect ratio — vertical, square, or widescreen — for social, ads, and product videos.

Is there a watermark?

Free exports include a small watermark; Creator and Pro plans remove it.

Onda vs Runway: editable motion graphics vs one-shot generation

Onda and Runway solve different problems. Onda is an AI motion-graphics generator that produces an editable video — a deterministic scene graph you can change one element at a time. Runway is a one-shot generative video model that produces photoreal, imaginative footage from a prompt. The right choice depends on whether you need designed, on-brand motion graphics or generated cinematic footage.

This is a fair comparison, not a takedown. For a large set of jobs, Runway is the correct tool. For a different set, Onda is. Here's how to tell which job you have.

The core difference: pixels vs. structure

The distinction comes down to what each tool produces.

Runway generates pixels. A model predicts the frames directly from your prompt and a seed. The output is finished footage with no internal parts.
Onda generates a scene graph. An AI director composes the video as named, addressable elements — headlines, backgrounds, voiceover lines, assets — and a source-available, GPU-native engine renders that graph deterministically to an MP4.

Everything else follows from this.

Editability

This is the sharpest difference, and the reason Onda exists.

With one-shot generation, fixing a single detail means re-prompting, which produces a new clip. The 90% you liked is recomputed along with the 10% you wanted to fix, so the rest drifts — the regeneration spiral. This is inherent to predicting pixels, not a flaw specific to Runway.

With Onda, every element is addressable and the render is deterministic, so you edit one thing and only that changes. Change a headline and the camera move, colors, and timing all hold. You refine by chatting with the agent or by manipulating the element directly.

If your deliverable has hard constraints — exact product name, exact brand color, approved voiceover line, current logo — editability is decisive. "Close" doesn't ship, and only structured video lets you make it exact without starting over.

Visual capability

This is where Runway leads, clearly.

Runway can produce photoreal and surreal footage: places that don't exist, dreamlike scenes, cinematic B-roll, stylized live-action looks. That's a genuine capability you cannot get from a motion-graphics engine, and for those shots it's the right tool. Sora, Veo, Kling, and Luma occupy the same category.

Onda generates video too — it can produce AI video clips (alongside AI imagery, voiceover, and sound) and composite them into the scene. But raw photoreal fidelity for a single hero shot isn't where it competes: for a cinematic, real-looking product-on-a-beach-at-sunset shot, a dedicated one-shot model like Runway (or Sora, Veo, Kling, Luma) will give you higher quality on that one shot. Onda's job is the editable, designed composition — and the on-brand graphics layered around any footage, generated or uploaded.

Brand and copy control

Motion graphics are mostly text and brand, so this is core to Onda and incidental to Runway.

Onda treats copy and brand as first-class, editable elements. You set the exact brand color, swap in the real logo, fix a headline's spelling, and reframe the same composition to wide, square, or vertical without rebuilding it.

Runway can render text, but it's pixels — not a copy field you can correct reliably. For precise on-brand typography and messaging, structured composition wins.

Iteration cost and predictability

Onda's determinism means previews match the export and refinement is cheap: edits, not re-rolls. Costs are predictable because you're not re-generating to recover from drift.

Runway's iteration is generative by nature: each variation is a new generation, with the upside of creative surprise and the downside of less control over what carries over.

A quick decision guide

Choose Onda when you need:

explainer videos, product demos, SaaS launch and feature-announcement videos
kinetic typography and on-brand social motion graphics
exact copy, exact brand, and the ability to edit after the fact
the same video reframed across multiple aspect ratios

Choose Runway (or Sora / Veo / Kling / Luma) when you need:

photoreal or imaginative footage of scenes that don't exist
cinematic B-roll, stylized live-action looks, dreamlike imagery
creative exploration where you want the model to surprise you

A useful test: if you can describe your video as "headline, brand, designed motion," it's an Onda job. If you'd describe it as "a shot of…," it's a Runway job.

They can be complementary

These tools aren't strictly either-or. A launch video might use Runway-generated footage as atmospheric B-roll and Onda for the editable, on-brand titles, stats, and call to action layered as motion graphics. Use each for what it's best at: generated footage from the pixel model, designed and editable structure from the scene-graph engine.

Onda at a glance

Onda Studio: describe a scene, an AI director composes it (motion graphics + AI images + AI video + AI voiceover + sound) into a deterministic scene graph, and a source-available engine renders a real, editable MP4. No timeline to learn; refine by chat or direct manipulation. Plans: Free, Creator $29.90/mo, Pro $99.90/mo.

The takeaway

Onda vs. Runway isn't a contest for the same crown. Runway is the right tool for generated, photoreal footage; Onda is the right tool for editable, on-brand motion graphics. Pick by the kind of video you need, not by which is "better" in the abstract.

If your job is designed, editable motion graphics, you can try it at studio.onda.video.